Customized Media is the executive and event partner for the launch of the TAG Heuer Max Verstappen Watch collection. Organizing the press and pr event on location as well as in the exclusive environment of Studio CM – located on the Zuidas in Amsterdam – created impeccable brand awareness and high level PR coverage in the media (TV, print & online). A longterm partnership where CM organized the launch of the fourth TAG Heuer Max Verstappen Watch at de Dam square in Amsterdam.